SOCIAL MEDIA TRENDS’EFFECTS ON YOUTHS’ BEHAVIOR PATTERN

SOCIAL MEDIA TRENDS’EFFECTS ON YOUTHS’ BEHAVIOR PATTERN

CHAPTER ONE

INTRODUCTION

1.1   Background of the study- SOCIAL MEDIA TRENDS’EFFECTS ON YOUTHS’ BEHAVIOR PATTERN

Social media is the incorporation of digital media, which consists of combinations of electronic text, images, moving pictures, and sounds in a structured computer system that enables people to engage with the data for useful reasons. The Internet, telecommunications, and interactive digital television can all be considered parts of the digital environment. The business of communication, sales, and services as a whole increasingly includes the Internet. It modifies corporate procedures. The volume of content and the speed of access to the content are both impacted by its technical restrictions. The Internet is presently essential for the general business of correspondence, deals and administrations. It changes strategic policies. Its specialized impediments influence how much material and the speed of admittance to the material. The organization relies primarily upon the associations of the phone line, so the more they are a great on an area, the more the help will be dependable. The impediments inborn in moving a lot of computerized data over phone lines have impacted the sort and nature of media that can be utilized successfully, as well as the idea of the communication empowered by the Internet. There are ways of expanding execution by further developing specialized impediments that rely upon an accessible framework that can give more information quicker and all the more dependably, called broadband.

Obviously there is a connection between interpersonal organizations and their effect on social change among youngsters. Subsequently, messages can contact crowds and target bunches continuously and can produce changes and patterns. These days, more youthful ages grow up having great contact with various sorts of interpersonal organizations. effectively procure computerized culture and live in a computerized reality where just grown-ups are naturalized residents. ”

Tapscott (1998) discusses experiencing childhood in a computerized climate by referring to youngsters as “network age”. Youngsters meet in a half breed virtual space, learn in an imaginative way, make new dialect and apply multicultural qualities (Tappscott, 1998). The primary attributes of the N-Gen culture are: autonomy, personal and scholarly receptiveness, consideration, opportunity of articulation and solid perspectives, development, development, joy of examination, promptness and aversion to the interests of individuals. organizations, verification. also, trust. (Tapscott, 1998 pp. 62-69).

1.2 Problem statement- SOCIAL MEDIA TRENDS’EFFECTS ON YOUTHS’ BEHAVIOR PATTERN

According to Livingstone (2008), the online domain may be eagerly welcomed since it serves as their place, is visible to their peers rather than adult supervision, and offers a thrilling yet generally safe chance for employment. To construct, experiment with, and present a project of self-reflection in a social setting, as well as, for some, to flout social conventions about communication and engage in other hazardous actions during psychological social adolescence.  Technology-generated social networks are a useful tool, but many young people nowadays abuse them. The Internet and mobile phones, which are the two primary ways that young people access social networks, have profoundly altered their way of life. Given their present prominence and accessibility to young people, this study will evaluate how the media has affected young people. Exposure to questionable materials, the victimization of children online, unnecessary marketing and advertising, exposure to risky online behavior, identity theft problems, the emergence of the digital divide, and the generational gap between parents and children are some of the problems that should come out of this research. Ritchel claims that Matt published a piece headlined “Wire more and more digital, distracting cabling” in the New York Times. On November 21, 2010, squandering time, developing unreliable friendships, and other activities may contribute to rather than lessen issues including depression, loneliness, social isolation, and user withdrawal.

1.3 Purpose of the study

This study uses the Lagos State as a case study to investigate the effects of social media trends on young people’s behavioral patterns. The study specifically intends to:

1. To find out how young people in Lagos State utilize social media in daily life

2. To ascertain if young people in Lagos State favor social media over more conventional forms of communication.

3. To determine how social media affects the way that young people in Nigeria behave.

1.4 Significance of the study- SOCIAL MEDIA TRENDS’EFFECTS ON YOUTHS’ BEHAVIOR PATTERN

It is hoped that the findings of this study will make up for the dearth of data on how social networks affect young people’s behavior. The findings of this study may potentially be helpful to decision-makers in other governmental areas.

When creating a program for the education industry, the creators will be notified. It will benefit medical professionals working for the Ministry of Health, particularly those in charge of counseling. To effectively communicate with other young people, young people must be aware of the right tools to employ. The findings of these studies are expected to have an impact on the academic work that other scholars who are interested in this field of study will likely undertake suitable mitigating strategies.

1.5 Study hypothesis

The research premise is:

1st Hypothesis

HO1: Lagos State’s young do not choose the social media trend over more traditional approaches.

Youth in Lagos State favor social media trends above conventional media, according to HO1.

2. Hypothesis

HO2: Social media trends have had little influence on the conduct of young people in Nigeria.

HO2: The use of social media by young people in Nigeria has had a big influence on their conduct.

1.6 Scope and Limitations of the Study- SOCIAL MEDIA TRENDS’EFFECTS ON YOUTHS’ BEHAVIOR PATTERN

The goal of the study is to ascertain the effects of the young social media trend on alterations in behavior in the state of Lagos. The investigation was constrained by its limited time and budget.

Basic terminology explained

Social media are websites and programs that let users create, share, and engage in social networking.

A wide variety of initiatives and strategies that concentrate on the impacts of the individual, the community, and the environment on behavior are referred to as behavior change (public health).

Social media influencer: A social media user who has gained respect in a certain field is referred to as an influencer.

1.7 Organization of study

The goal of the study is to ascertain the effects of the young social media trend on alterations in behavior in the state of Lagos. Limitation encountered There are five chapters in the research. The study is introduced in this chapter, which serves as its opening chapter. A review of the relevant literature is presented in Chapter 2. The study methodology is presented in Chapter 3; the data analysis, interpretation, and discussion of the findings are presented in Chapter 4. An overview of the conclusions and suggestions is provided in chapter five.